Tactical Tuesday

Tools, tips and actionable tactics you can implement today

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Fix your sales-to-delivery handovers in 15 minutes

Fix your sales-to-delivery handovers in 15 minutes

Stop starting new client relationships with broken promises and confusion. This tactic creates a non-negotiable checklist to standardise the critical information passed from your sales to your delivery team.

Tom Sowerby
Tom Sowerby
Get useful agency performance reports with this “Results First” structure

Get useful agency performance reports with this “Results First” structure

Are your agency reports a sea of confusing jargon like 'impressions' and 'clicks'? Do you get to the end of a meeting and still not know if you're winning? This tactic forces your agency to adopt "business first" reporting.

Tom Sowerby
Tom Sowerby
Sales, ops or admin? Identify your next critical hire with this 3-step time & energy audit

Sales, ops or admin? Identify your next critical hire with this 3-step time & energy audit

This 15-minute exercise quickly reveals where your most valuable resource - your own time and energy! - is actually going, pointing you towards the area of greatest pain and therefore your most strategic first hire.

Tom Sowerby
Tom Sowerby
Prevent new tech failure with this 30-minute meeting

Prevent new tech failure with this 30-minute meeting

Stop buying expensive "shelf-ware". Use this pre-purchase huddle to surface resistance and gain team buy-in BEFORE you spend a dollar.

Tom Sowerby
Tom Sowerby
Overcome team resistance to new tools & tech with this 3-step script

Overcome team resistance to new tools & tech with this 3-step script

This is a simple, empathetic conversation script to frame automation as a tool that helps your employees, not replaces them.

Tom Sowerby
Tom Sowerby